On Episode 106, Carman Pirie is in to talk about marketing, the metrics we watch, and lots more. Carman started out in politics and then came to marketing with an interesting point of view. All the technology we’ve thrown at the task doesn’t mean that we’ll improve lead flow. He says marketers focus on vanity measures and things that appear to show ROI but really don’t. Plus, the notion of the funnel is really flawed. He also tells us a much more useful metric that might not be as easy to illustrate in PowerPoint.