On Episode 91, we take a different approach–collecting wisdom on brand, creativity, the words we use, and the value of a good creative brief from some our our guests over the past two years.

We’re joined by Elle Wolfe talking about her secret weapon during a rebrand at Path Factory, Tony Temple on how to approach the work, Alex Withers on creativity throughout an organization, Ben Afia on the power of words and and how it’s really about culture, he says. And then there’s the dreaded creative brief. Greg Quinton has an idea on the purpose of the brief and how to write it.