On Episode 108, Jon MacDonald is in to talk about conversion optimization. Jon helps brands understand the clicks and movements of their website visitors, and how to use that data to convert more existing visitors into buyers. His company, The Good, is an interesting operation that has worked with Adobe, Nike, Intel and a lot of other household names to help them squeeze more revenue from their e-commerce. In this first part, we get a look at Jon’s background, mistakes people make when they think about conversion, and how The Good helps. Oh, and as usual, we talk about data.