On Episode 154, Xenia Muntean is in to talk about her manifesto–important reading if you’re in the content business (aren’t we all in it?). We talked a while ago–way before COVID took over our lives, and that’s why it’s taken some time for me to get to this very valuable discussion. Xenia runs Planable–a social media collaboration and approval platform. And she has a new book, “The Manifesto on Content Marketing Teams,” which lays out how teams should work together in the new world of content marketing.

In our chat, we learn about Planable, the key points of the books, the biggest hurdles content teams face, and how marketing teams can connect content and social media marketing to the results of the business. Plus, we delve into process, technology vs. phone calls and face-to-face conversations (remember, this was pre-COVID), and we get her view on where marketing is headed.

Links of Interest