On Episode 147, we’re talking the future of advertising with Catharine Hays.
We have been on hiatus for a couple of weeks as we looked around and assessed this changed world we live in these days. The world has turned upside down. I wondered how to make the interviews I already had in the can before the crisis started relevant to this world. And I think the best way is to just forge ahead. The things we knew before COVID-19 took over our consciousness will return—in some form—at some point in the future. Life also goes on. So we’ll continue Confessions of a Marketer with that spirit—dealing with COVID-19 where it makes sense and thinking about how marketing can contend with all the things.
One thing I will ask of you—if you are hiring marketers, or if you have a compelling story to tell about finding a job in this environment, I’d love to hear from you—just email me at firstname.lastname@example.org.
Most of all, what I hope for you and your families—and all of our families, is continued good health.
Catharine Hays is an executive advisor, speaker, and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints,” which synthesizes more than 200 diverse perspectives, across disciplines and around the world, yields a broader conception of the scope, practice, and value of “advertising,” encompassing every communication or point of interaction between a brand and a person. It is an important book. Catharine also previously served as Co-Founder and Executive Director at the Wharton Future of Advertising Program. And if that weren’t enough, she is also co-host of The CMO Spotlight on SiriusXM channel 132, where she speaks with the world’s top CMOs.
Links of Interest