On Episode 105, we dig back in with David C. Baker on the subject of his new book. Anyone who’s a consultant—in advertising, marketing, you name it—is in the business of expertise. David’s new book (The Business of Expertise), with all of his rich experience, is a must-read for those of us who sell our expertise. How can you make a difference in your client’s lives and make money at the same time? David has some answers. Plus, we talk a lot about storytelling, the in-housing of marketing, and purpose-driven companies.

The book David mentioned: The Healing Power of Stories by Daniel Taylor