The Art and Science of Conversion

On Episode 109, Jon MacDonald is back to continue our discussion of conversion optimization. This time, we talk about best practices—Amazon and the like. But Jon makes a point that you need to know YOUR data, and shouldn’t focus on your competitors because you don’t know whether that’s working. After all, you may have seen an A/B test. Plus we talk about how B2B companies can avoid having a leaky funnel and how there’s a lot to learn from your e-commerce colleagues.