On Episode 150, Mark Truss, chief research officer at Wunderman Thompson, joins us. Mark has a long background in advertising and marketing. Mark has been running an Anxiety Index for 17 years. The latest one was run in March—and with anxiety at all-time highs, it’s a very timely study. Mark and I have a wide-ranging discussion about the index, what it all means, and what marketers should do in reaction to his data. Plus, we gaze into the future and think about the emotional state of people around the world once the crisis abates.
Links of Interest
- Mark Truss on LinkedIn
- The Anxiety Index
- New Surveys Show How Americans Are Anxious About COVID-19 And What Brands Should Do About It (Forbes)
- Apophenia: the tendency to mistakenly perceive connections and meaning between unrelated things