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Confessions of a Marketer

We talk marketing--all subjects, all points of view--with the world's leading experts.

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Tommy Adaptive

November 4, 2019 By CoaM Leave a Comment

It’s Storytime

On Episode 110, Chris Stefanyk, head of brand partnerships at Wattpad is on to talk about the power of stories. Wattpad works with global brands Kraft, AT&T, GE, Warner Bros., and Universal Pictures to help them to harness storytelling to solve their marketing challenges. Wattpad has an audience …

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September 19, 2019 By CoaM Leave a Comment

Celebrating Our Differences

On Episode 96, Christina Mallon and and I continue our discussion on the way in which fashion brands like Tommy Hilfiger have been on the vanguard of celebrating our differences. We discuss how Tommy Adaptive elevated the brand by making functional and fashionable clothing available. We also delve …

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September 16, 2019 By CoaM Leave a Comment

Inclusive Design: A Better Way to Design

On Episode 95, we're talking with Christina Mallon, Inclusive Design Lead at Wunderman Thompson and Partner/Board Member of Open Style Lab, which was founded at MIT. Christina has a fascinating story to tell about her career path and her creation of the inclusive design practice at Wunderman …

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