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Confessions of a Marketer

We talk marketing--all subjects, all points of view--with the world's leading experts.

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storytelling

November 7, 2019 By CoaM Leave a Comment

The Secrets to Engagement

Chris Stefanyk, head of brand partnerships at Wattpad, is back to discuss the secrets of engagement. Chris has some case studies to share. And we get into them here, including stories about NatGeo and T-Mobile. Plus, we bat around the future of content and the immersion of video games, 3-D, AR, and …

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November 4, 2019 By CoaM Leave a Comment

It’s Storytime

On Episode 110, Chris Stefanyk, head of brand partnerships at Wattpad is on to talk about the power of stories. Wattpad works with global brands Kraft, AT&T, GE, Warner Bros., and Universal Pictures to help them to harness storytelling to solve their marketing challenges. Wattpad has an audience …

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October 17, 2019 By CoaM Leave a Comment

The Business of Expertise

On Episode 105, we dig back in with David C. Baker on the subject of his new book. Anyone who’s a consultant—in advertising, marketing, you name it—is in the business of expertise. David’s new book (The Business of Expertise), with all of his rich experience, is a must-read for those of us who sell …

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