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Confessions of a Marketer

We talk marketing--all subjects, all points of view--with the world's leading experts.

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retail

November 25, 2019 By CoaM Leave a Comment

Marketing the Holidays

On Episode 116, we’ve got Danielle Savin of Capgemini in to discuss marketing the holidays. Danielle is senior director of digital marketing services at Capgemini North America. She knows retail—from the manufacturers to the point of sale. I wanted to chat with her about digital, brick and mortar …

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November 21, 2019 By CoaM Leave a Comment

Tackling Amazon

On Episode 115, we're back with Kiri Masters to continue our discussion about Amazon. This time we delve into the kind of team you need to assemble to tackle the Amazon Marketplace, common mistakes, and her advice on how to approach Amazon. Plus, we discuss the brands that are doing well with Amazon …

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