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mitch duckler

September 12, 2019 By CoaM Leave a Comment

Five Keys to Brand Strategy

On Episode 94, Mitch Duckler is back to discuss brand strategy. Mitch has a book out called The Indispensable Brand. In part one, we touched on the premise of his book and the value of brand equity. This time, we cover the five key components of brand strategy—brand positioning, brand portfolio …

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September 9, 2019 By CoaM Leave a Comment

The Indispensable Brand

On Episode 93, we're joined by Mitch Duckler to talk about differentiating your brand in this era of sameness. Mitch has a book out called The Indispensable Brand. In this first part, we talk about the premise of his book: that brands are very much copycats these days, what's lost in the effort to …

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