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Confessions of a Marketer

We talk marketing--all subjects, all points of view--with the world's leading experts.

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October 31, 2019 By CoaM Leave a Comment

The Art and Science of Conversion

On Episode 109, Jon MacDonald is back to continue our discussion of conversion optimization. This time, we talk about best practices—Amazon and the like. But Jon makes a point that you need to know YOUR data, and shouldn’t focus on your competitors because you don’t know whether that’s working. …

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October 21, 2019 By CoaM Leave a Comment

Your Funnel is Flawed

On Episode 106, Carman Pirie is in to talk about marketing, the metrics we watch, and lots more. Carman started out in politics and then came to marketing with an interesting point of view. All the technology we’ve thrown at the task doesn’t mean that we’ll improve lead flow. He says marketers focus …

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June 3, 2019 By CoaM Leave a Comment

You and Your Funnel

On Episode 67, we continue our chat with Chris Dayley about converting social media traffic. We discuss split testing, understanding where people are in your funnel, and, of course, data—and lots more. He’s an engaging guy, and I think you’ll enjoy the chat. …

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