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Confessions of a Marketer

We talk marketing--all subjects, all points of view--with the world's leading experts.

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conversion optimization

October 31, 2019 By CoaM Leave a Comment

The Art and Science of Conversion

On Episode 109, Jon MacDonald is back to continue our discussion of conversion optimization. This time, we talk about best practices—Amazon and the like. But Jon makes a point that you need to know YOUR data, and shouldn’t focus on your competitors because you don’t know whether that’s working. …

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October 28, 2019 By CoaM Leave a Comment

Time to Optimize Your Marketing

On Episode 108, Jon MacDonald is in to talk about conversion optimization. Jon helps brands understand the clicks and movements of their website visitors, and how to use that data to convert more existing visitors into buyers. His company, The Good, is an interesting operation that has worked with …

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