On Episode 113, Beth Comstock is back to wrap up our discussion. We continue our look at long-range planning. Plus, we talk about transparency and how data helps you to ask better questions. And, Beth has a challenge for you marketers: Get out of the office and do some old-fashioned work in the …
CMO
A Journey of Discovery
On Episode 112, Beth Comstock, former vice chair and CMO of GE, joins us again. I talked to Beth about a year ago when her book, Imagine it Forward, came out. Now, a year later, we check in on what she’s learned from the book tour. Is there a follow-up in the works? Find out here. We also chat about …
Reimagining Marketing
On Episode 83, Angel Hollis Vaccaro, digital practice lead at Hux by Deloitte, is back. Last time, we were discussing the Deloitte report Beyond Marketing: Experience Reimagined and talked a lot about how the CMO and CIO are close partners now. We then delved into the key findings of the report, …
Building a Marketing Machine
On Episode 81, we're back with Scott Horn, CMO at PrismHR. In the first part of our chat, we looked at how how he approached his new job and interviewed candidates. Now we get a bit deeper. How does he run the marketing machine? He uses OKRs—a term that made the hair on the back of my neck stand up. …
Being a High-Growth Company CMO
On Episode 80, PrismHR CMO Scott Horn joins me to discuss being a CMO in a high-growth company. He’s new in the role, so I wanted to talk with him to get a couple of perspectives: What it’s like running marketing at a fast-growing company and how he approached his new job and tackled …
From the Archives: Why CMOs Should Listen to Creatives
We're taking another look back into the archives. In the middle of the first season, I had a chance to speak with Alex Withers, CMO of InMotionNow. It was great to get a CMO on the show with a fresh perspective. And it was even greater when we started chatting and Alex started to explain his thesis: …