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Confessions of a Marketer

We talk marketing--all subjects, all points of view--with the world's leading experts.

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b2b marketing

October 24, 2019 By CoaM Leave a Comment

B2B is Really P2P

On Episode 107, we're back with Carman Pirie. Carman thinks that, from a tactical perspective, although B2B is different, people want consumer-like digital experiences in their B2B experiences. Plus, he shares some insights on working with an agency and says the secret to success is taking …

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June 17, 2019 By CoaM Leave a Comment

The Key to B2B Marketing

On Episode 71, I continue my discussion with Elle Woulfe. What is the key to B2B marketing? It's simple--think of everyone as a person. That's the main conclusion of my discussion with Elle. There's a lot more to it than that, though. So you'll have to listen to get the whole story. As always, a fun …

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June 13, 2019 By CoaM Leave a Comment

Data and B2B Marketing

On Episode 70, Elle Woulfe joins us to dig into data and B2B marketing. Elle is VP of Marketing at PathFactory. You may remember the chat we had about six months ago about her rebrand. Elle did some special work with that and we got lots of reaction to it. But Elle has a lot of knowledge about using …

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