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Confessions of a Marketer

We talk marketing--all subjects, all points of view--with the world's leading experts.

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AR/VR

November 7, 2019 By CoaM Leave a Comment

The Secrets to Engagement

Chris Stefanyk, head of brand partnerships at Wattpad, is back to discuss the secrets of engagement. Chris has some case studies to share. And we get into them here, including stories about NatGeo and T-Mobile. Plus, we bat around the future of content and the immersion of video games, 3-D, AR, and …

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October 10, 2019 By CoaM Leave a Comment

Human Experiences

On Episode 103, we're back with Steve Randazzo to talk about human experiences. In this second part of our chat, we delve more into the emotional connections that experiences can foster. Plus, Steve shares stories about experiences he’s created for Tractor Supply Company and Disney. Sure, it’s about …

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