On Episode 79, Rob Weedn of DealSignal and Jeremy Middleton of Pramata are back for part two of our chat about ABM and intent. In the first part of our chat, we discussed the winnowing down of the martech stack plus a lot about ABM. Today we continue our chat about it--how to use intent-based …
account-based marketing
Whittling Down Your MarTech Stack
On Episode 78, Rob Weedn of DealSignal and Jeremy Middleton of Pramata join me. I had Rob on early in the series for a chat about data in marketing. I wanted to have him back, and when he mentioned he could get one of his customers to join him, I jumped at the chance to talk about account-based …