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We talk marketing--all subjects, all points of view--with the world's leading experts.

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a-team

July 2, 2019 By CoaM Leave a Comment

From the Archives: Building an A Team

I remember connecting with Whitney Johnson years ago on Twitter. Her posts were always brimming with insight. But her game is innovation and the focus of this podcast is marketing. So, how could I have her on? Didn't seem possible. Then she came out with a great book--Build an A-Team: Play to Their …

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