On Episode 84, I’m joined by social media advertising expert AJ Wilcox. AJ is founder of Founder B2Linked – The LinkedIn Advertising Agency and he’s an expert on social media advertising, with a particular focus on LinkedIn. In this first part of our discussion, we look into what makes a good social media ad, how Facebook is doing as an advertising medium, how LinkedIn has been developing its marketplace, and how he advises his clients to utilize social media advertising.

Episode Notes

  • B2Linked: This is AJ’s LinkedIn ad agency.