On Episode 141, Mark Schaefer is in to talk about his book—Marketing Rebellion—along with consumer trends, customer loyalty, and viral marketing. Marketing Rebellion is a manifesto of sorts about the rate of change in this world. In part one of our discussion, we talk about Mark’s notion that certain cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. And we find out about human impressions vs. advertising impressions.