On Episode 45, Tim Burke joins me all the way from Halifax, Nova Scotia, where he runs Affinio (https://www.affinio.com)—a firm that tries to understand people at a deep level. That takes data and AI, machine learning, and all that. But Tim isn’t just a data jockey. He has a real point of view on marketing—that it’s broken. And the only way to fix it is to seize on the power of the data we’re all collecting and put it at the fingertips of the marketers who need it. Lots to unpack there, so we’re giving this chat two episodes. This is part one.