Managing Suppliers and Other Marketing Curiosities

On Episode 5, we’re talking with John Haworth–a veteran of senior management at Cigna, Pillsbury, the Washington Post, PeopleSoft and Fidelity–about vendor management and other marketing curiosities. John has had a remarkable career, in which he’s had responsibility for business development, globalization and marketing. He’s one of the most thoughtful people I know, and in our chat we start off talking about supplier management–but that soon expanded into some other marketing curiosities.