On Episode 5, we’re talking with John Haworth–a veteran of senior management at Cigna, Pillsbury, the Washington Post, PeopleSoft and Fidelity–about vendor management and other marketing curiosities. John has had a remarkable career, in which he’s had responsibility for business development, globalization and marketing. He’s one of the most thoughtful people I know, and in our chat we start off talking about supplier management–but that soon expanded into some other marketing curiosities.