On this episode, we welcome Jaclyn Schiff, founder of PodReacher, a “done-for-you” service that transforms podcast episodes into high-quality articles. Before starting PodReacher, Jaclyn worked as a journalist for leading healthcare publications in Washington, D.C. and Chicago and also served as director of communication for a global health research association. We dig into what PodReacher is all about, how podcasting fits into an overall content marketing strategy, how people should look at the content they produce in a podcast, the role of show notes, and repurposing episodes into articles and blog posts. We also get a glimpse into the future of podcasting.
A few things we discussed:
- Brandon Huffard: SEO for the rest of us
- The podcast episode that PodReacher worked on for me: Video in Marketing
As I look at my paltry show notes, it’s clear Jaclyn’s service is superior to anything I can do.