On Episode 79, Rob Weedn of DealSignal and Jeremy Middleton of Pramata are back for part two of our chat about ABM and intent. In the first part of our chat, we discussed the winnowing down of the martech stack plus a lot about ABM. Today we continue our chat about it–how to use intent-based data, the promise of technology, programmatic advertising, and more. And we start with a question about the tension around ABM.
- Pepper and Rogers: Is Your Company Ready for One-to-One Marketing?
- The Ultimate Guide to Account-Based Marketing (ABM)
Cover image is copyright 2019 Mark Reed-Edwards from a recent hike in Massachusetts.