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On Episode 146, Kevin Roberts, former CEO of Saatchi and Saatchi, is in to talk about “Lovemarks”—a great book (translated into 17 languages) and the very definition of the big idea. If you’ve been in marketing over the past couple of decades, like me, you’ve marveled at the work Kevin has overseen. On the back of the book, he describes the idea—and in these uncertain times, it really resonates: “The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world.”
Links of Interest
- Kevin Roberts on LinkedIn
- Red Rose Consulting
- Lovemarks on Wikipedia
- Lovemarks on Amazon