On Episode 117, Danielle Savin of Capgemini is back to continue our chat about marketing the holidays. This time, we talk about some retailers of the past, lessons learned, and customer experiences. And we get down to  planning. What can retailers do to prepare for next year and the 2020 holiday season—including things like voice search, SEO, cashless payments, AI, predictive analytics, and, of course, the importance of data.