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On Episode 110, Chris Stefanyk, head of brand partnerships at Wattpad is on to talk about the power of stories. Wattpad works with global brands Kraft, AT&T, GE, Warner Bros., and Universal Pictures to help them to harness storytelling to solve their marketing challenges. Wattpad has an audience of more than 55 million Millennials and Gen-Zs—and we learn about what appeals to those elusive audiences. Plus, we learn about Chris, his background, and the Wattpad story.
