On Episode 25, we’re talking GDPR, which takes effect on May 25. Are you ready? Are you saying, what the heck is GDPR? Either way, you need to listen to my guest–the CEO of Wunderman data, Jacques van Niekerk. Of course Wunderman trailblazed direct marketing in the late 50s and remains at the leading edge of the business. So I couldn’t think of anyone more qualified than Jacques to tackle all the marketing issues surrounding GDPR–and there are a lot. Hope you enjoy the episode.