This week, we’re digging into the archives. Today, we look back on a great discussion with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business School. We went on location to talk with Francesca, who has been honored as one of the world’s top 40 business professors under 40 by Poets and Quants. When we talked, he book, Rebel Talent—Why It Pays to Break the Rules at Work and In Life, had just come out. If you fancy yourself a marketing rebel, or want to foster or understand the rebels in your company, you should listen closely to my chat with Francesca.