We’re taking one more episode to peer back into the archives–this time with Peter Horst, longtime CMO and new author when we chatted in the fall of 2018. He’d just come out with a book called “Marketing in the #FakeNews Era.” To say it was timely was an understatement. With decades of experience as a global marketing exec and CMO working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade, Peter approached things with a unique perspective. Some things don’t age well. But it seems like fake news will be with us for a while. So whether you like it our not, it makes sense to figure out how to deal with it.