I remember connecting with Whitney Johnson years ago on Twitter. Her posts were always brimming with insight. But her game is innovation and the focus of this podcast is marketing. So, how could I have her on? Didn’t seem possible. Then she came out with a great book–Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve and I wanted to have her on so the managers, directors, VPs and CMOs in my audience would gain from her insight. It was a great discussion that closed out the first season of CoaM. I present it here as we head into a quiet holiday week in the US so you can contemplate her wisdom as you flip burgers and laze around in the sun.

Episode Notes