On Episode 58, we're talking with Chris Clegg, president and research director of PortMA, which is short for Portland Marketing Analytics. His firm works with some of the world’s biggest brands on using data to drive communications strategies and make better marketing decisions. Chris posted on …
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Marketing After the Attention Economy
On Episode 57, Cahill Puil is back to look at world beyond the attention economy. What’s next? How can we deal with the piles of data and sort the wheat from the chaff, what can marketers do to remain relevant, and what trends is Cahill watching? You’ll want to stay with us for this one. Cover and …
Short Attention-Span Marketing
On Episode 56, Cahill Puil joins me for a chat about short attention-span marketing, or the attention economy. Cahill thinks the attention economy is nearing an end, and we’re moving to, as he puts it, the visiconomy. We’re inundated with information—messages flying at us every minute of every …
An Appeal to Chief Marketing Officers
On Episode 55, Alex Withers is back with an appeal to his fellow CMOs. There are five points, all drawn from the data in the In-House Creative Management Report, that Alex feels CMOs need to take to heart. Some very valuable info here, and some advice on shouting louder than your spend. Episode …
In-House Creative Management
On Episode 54, we're talking in-house creative management with InMotionNow (https://www.inmotionnow.com) CMO Alex Withers (https://www.linkedin.com/in/awithers/). Last year, in Episode 17 (https://www.confessionsofamarketer.com/17), we chatted with Alex about why CMOs should listen to creative. It …
Marketing Isn’t About You
On Episode 53, we've got Adam Fairhead—founder of Fairhead Creative—here to discuss his new book. Adam’s firm, Fairhead Creative, focuses on cause-driven companies. And he bills his new book as a marketing and communication blueprint for companies with a cause. It’s called Marketing Isn’t About You: …
Special: Opportunity Zones, Part 2
A look at an episode of the Innovation Podcast: This week, Garnet and I continue our chat with Peter Stuart of Outlier Capital about Opportunity Zones -- we learn the three most important things to know about them, how Peter is capitalizing on them at Outlier Capital, some common mistakes, and we …
Rebel Talent
On Episode 52, we talk with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business School. She has been honored as one of the world’s top 40 business professors under 40 by Poets and Quants. And she has a new book out called Rebel Talent—Why It Pays to Break the …
3 Minute Extra: What Is a Brand?
Mark shares some thoughts about brand in this 3-Minute Extra. …
Less Fear, More Community
On Episode 51, I continue my chat with Beth Monaghan about fear and the future of PR. Beth and I started our talk about her thoughts last time. This time, we journey into the real world and her thoughts about the power of community, finding common ground, what’s happening in PR in the era of fake …
Fear and the Future of PR
On Episode 50, we have Beth Monaghan in to talk about fear and the future of PR. Beth runs InkHouse—one of the brightest PR agencies in the land. She wrote a post (https://www.linkedin.com/pulse/fear-future-pr-beth-andrix-monaghan/) a while back that got my attention. In today’s world, there is lots …
2019 IBM Watson Marketing Trends, Part 2
On Episode 49, we have more with Jon Chang of IBM Watson Marketing about the IBM Watson 2019 Marketing Trends Report. We talk about agile marketing, the blending of MarTech + AdTech, customer centricity, and the emotion economy. Plus, we get Jonathan’s takeaways from the report and trends he’s …
Special: Facial Recognition
A look at an episode of the Innovation Podcast: Facial recognition is taking the world by storm. So we found the most innovative mind in the business--Panos Moutafis, who founded Zenus Biometrics in Houston--to tell us what he and his company have been up to. Zenus has a unique technology, which …
2019 IBM Watson Marketing Trends
On Episode 48, we have Jon Chang of IBM Watson Marketing in to chat about the 2019 Marketing Trends Report. This is the first of two episodes with Jon. In this episode, we cover the first five of the top nine trends that IBM covers in the report, including the emergence of the tech-savvy …
Hack Your Marketing
On Episode 47, we’re talking growth hacking with Taylor Ryan, CMO of Valuer (https://valuer.ai). Growth hacking is one of those terms that people just toss about. But Taylor has hacked himself to success at Valuer, a firm that matches startups with corporations, accelerators, and investors. We share …
Special: Opportunity Zones and E-Sports (Don’t Worry, It All Makes Sense)
Special Guest: Garnet Heraman A look at an episode of The Innovation Podcast: Garnet and Mark chat about two things that have been on their minds: opportunity zones and e-sports. …
Marketing Is (Still) Broken
On Episode 46, we're back with Tim Burke of Affinio (https://www.affinio.com). Last time, Tim and I discussed his thoughts about marketing being broken. One week later, and it's still broken. There's a massive disruption happening that is leaving few parts of our business untouched--there’s …
Special: AnytownUSA and the Future
A look at an episode of the Innovation Podcast: We're back with Geralyn Breig (https://www.linkedin.com/in/geralynbreig/), founder of AnytownUSA (https://anytownusa.com). In the first part, we talked about Geralyn’s back ground and career. In this episode, we get into her new venture—something …