On Episode 105, we dig back in with David C. Baker on the subject of his new book. Anyone who’s a consultant—in advertising, marketing, you name it—is in the business of expertise. David’s new book (The Business of Expertise), with all of his rich experience, is a must-read for those of us who sell …
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Things Are Never as Good or as Bad as They Seem
On Episode 104, David C. Baker joins me to talk about building an agency and so much more. In this first part of our discussion, we have a bit of a philosophical discussion and then talk about how his skills, including being a pilot, prepared him for building an agency and being “the expert’s …
Human Experiences
On Episode 103, we're back with Steve Randazzo to talk about human experiences. In this second part of our chat, we delve more into the emotional connections that experiences can foster. Plus, Steve shares stories about experiences he’s created for Tractor Supply Company and Disney. Sure, it’s about …
Building Connections
On Episode 102, we've got award-winning experiential marketer Steve Randazzo. Steve has had an idea for a book in his head for a while and finally was able to get it out this year. It’s about how brands can stand out in this cluttered world. We talk about the book, the work he does at his company …
A Focus on Brilliant Creative
On Episode 101, we're back with Lindsay Pattison, chief client officer of WPP. In the second part of our discussion, we look at what it's like to manage such a large organization, the transition of WPP, and the advice she gives to clients on working with an agency. Have we been spending too much …
It’s All About the Clients
On Episode 100—and the first episode of the third season of Confessions of a Marketer—we're chatting with Lindsay Pattison, WPP's Chief Client Officer. Lindsay is right there on the front lines with WPP's clients around the globe. She has an interesting point of view on her role, and the ongoing …
Brainy Marketers
On Episode 99, we feature a look back over the wisdom we've heard from our guests. We feature some of brainy people I've had the good fortune to talk with, including Tony Temple, Tony Rudel, Duncan Chapple, Jacques van Niekerk, and Elle Woulfe. …
Marketing Starbucks
On Episode 98, David Lemley is back to continue our chat about retail marketing. This time we focus on his time early on at Starbucks, which taught him a lot. He takes that education with him today to help him current client roster. There are some valuable lessons in David’s story—plus he gives us a …
Marketing in Retail
On Episode 97, we have David Lemley in to chat about marketing in retail—he calls it retail voodoo. David was an early employee at Starbucks, and that experience taught him a lot. His company, Retail Voodoo, does brand strategy for specialty food and beverage brands. David’s expertise in brand …
Celebrating Our Differences
On Episode 96, Christina Mallon and and I continue our discussion on the way in which fashion brands like Tommy Hilfiger have been on the vanguard of celebrating our differences. We discuss how Tommy Adaptive elevated the brand by making functional and fashionable clothing available. We also delve …
Inclusive Design: A Better Way to Design
On Episode 95, we're talking with Christina Mallon, Inclusive Design Lead at Wunderman Thompson and Partner/Board Member of Open Style Lab, which was founded at MIT. Christina has a fascinating story to tell about her career path and her creation of the inclusive design practice at Wunderman …
Five Keys to Brand Strategy
On Episode 94, Mitch Duckler is back to discuss brand strategy. Mitch has a book out called The Indispensable Brand. In part one, we touched on the premise of his book and the value of brand equity. This time, we cover the five key components of brand strategy—brand positioning, brand portfolio …
The Indispensable Brand
On Episode 93, we're joined by Mitch Duckler to talk about differentiating your brand in this era of sameness. Mitch has a book out called The Indispensable Brand. In this first part, we talk about the premise of his book: that brands are very much copycats these days, what's lost in the effort to …
Have We Reached Peak Podcast?
On Episode 92, we chat more with fellow podcaster Ben Shapiro. I read something recently that said, with some 700 thousand podcasts, we have reached peak podcast. I wanted to run that by Ben. He thinks we’re not even close. We talk about that and a few other geeky podcast things. Episode Notes …
Wisdom on Brand
On Episode 91, we take a different approach--collecting wisdom on brand, creativity, the words we use, and the value of a good creative brief from some our our guests over the past two years. We're joined by Elle Wolfe talking about her secret weapon during a rebrand at Path Factory, Tony Temple on …
A Podcast About Podcasting
On Episode 90, Benjamin Shapiro, host of the MarTech Podcast, joins us. Ben and I have bumped into each other a few times over the past year. We chatted on the phone a while back about our shared experiences as podcasters. In this first part of our chat we get a look at Ben’s background, and how he …
Video Saved the Marketing Star
On Episode 89, Joe Martin of CloudApp is back to finish our discussion about video, visuals, and marketing. We learn about what CloudApp has been up to, the kinds of customers they have and how they use it to enhance productivity. Then we turn to the future, and Joe sees video and mobile at the …
Using Video and Visuals in Your Marketing
On Episode 88, we're talking video and visuals in your marketing. Joe Martin is GM, VP of Marketing and Strategy at CloudApp, which helps you share video, screenshots, and gifs. He has a heritage of working at Adobe, and when I started thinking about having an episode about videos and visuals in …