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Confessions of a Marketer

We talk marketing--all subjects, all points of view--with the world's leading experts.

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October 5, 2020 By CoaM Leave a Comment

Prepping for the COVID Holiday Shopping Season

Danielle Savin is our guest today. She’s Senior Director of Marketing Solutions and Senior Principal at Capgemini, where she focuses on retail. As we prepare for the holiday season, it made sense to have her back to see how retailers are preparing, and to see what the season might hold in store. We …

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September 29, 2020 By CoaM Leave a Comment

Marketer to Marketer: Turning the Tables

I'm starting this season with a bit of a change of pace. I’m turning the tables.Victor Machado—a friend, colleague, and guest of the podcast on episodes 86 and 87—is in to ask me questions. This was his idea, and although we discussed it beforehand, I wasn’t 100% sure what he’s going to ask. I …

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August 26, 2020 By CoaM Leave a Comment

From the Archives: Why CMOs Should Listen to Creatives

As we kick back in our beach chair, we're taking a look back at some of the best episodes of CoaM. This time, we find out why CMOs should listen to their creative teams from Alex Withers, who was CMO of InMotionNow back in 2018 when we recorded this during our first season. He's now Chief Operating …

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August 11, 2020 By CoaM Leave a Comment

Creative Audacity

On Episode 165, Keith Cartwright is into discuss starting his new agency--Cartwright--with the backing of WPP amid COVID-19 and the racial tensions. We cover all of that plus working with the support of WPP and Grey, creative audacity, and his side hustle, Saturday Morning, a non-profit that aims to …

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August 4, 2020 By CoaM Leave a Comment

Light a Fire Under Your SaaS

On Episode 164, Nicolas Vandenberghe is in to discuss B2B SaaS products and lots more. Nicolas runs Chili Piper, which says it can turn inbound leads into qualified meetings, instantly. He’s started and sold lots of startups. And then he saw an opportunity in sales tech. So we get into everything …

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July 28, 2020 By CoaM Leave a Comment

Progressive Web Apps

On Episode 163, David Etheredge is in to discuss progressive web apps, technology, generating prospects and lots more. David’s CEO and co-founder at SavvyCard, which he describes as a mobile engagement SaaS platform that creates customized web applications to make it easy for businesses to create …

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July 27, 2020 By CoaM Leave a Comment

Special: Allies in Action–Racial and Economic Equity as Corporate Competitive Advantage

Allies in Action, a new web forum created from a strategic partnership between Aperture VC and Impact ROI LLC, held its inaugural event on July 8. The Zoom-based event featured a prestigious group of speakers from the venture capital, real estate, healthcare, management consulting and …

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July 21, 2020 By CoaM Leave a Comment

Demystifying Digital Marketing

On Episode 162, Marty McDonald is in to discuss digital marketing in the COVID-19 era and lots more. Marty is co-founder and CEO of Bad Rhino, and full-service social media marketing agency. He likes developing unique and customizable strategies for his clients. I wanted to get together with him to …

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July 14, 2020 By CoaM Leave a Comment

The Age of Quantitative Creative

On Episode 161, Travis Chambers is in for a discussion about Quantitative Creative. Travis runs Chamber.Media and says there’s a science behind creativity and content. We dig into that and also find out how he approaches the creative process—and he shares some advice for all of you. Links of …

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July 7, 2020 By CoaM Leave a Comment

Telling a Great Story

On Episode 160, Naira Perez is in to discuss Instagram stories, her firm Spring Hill Digital--and lots more. We talked way back in the pre-COVID days, but the discussion is really valuable for all of us right now. I will say up front, that Instagram is not my specialty, so I learned a lot from …

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June 30, 2020 By CoaM Leave a Comment

Ageless Creativity

On Episode 159, we have a really important discussion with Ian David on ageism in advertising and marketing--and his collective called FEARLESS. Ian has worked with a variety of the biggest brands in the world as a copywriter and creative director. A couple of years ago, he found himself out of work …

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June 23, 2020 By CoaM Leave a Comment

Marketing Operations

On Episode 158, Naomi Liu is in to discuss marketing operations. It’s hard for me to sum up our discussion. It’s really about so much more than marketing operations. We talk about her background, how she views marketing operations, how marketing operations interacts with the rest of marketing, the …

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June 16, 2020 By CoaM Leave a Comment

Ensuring Client Success

On Episode 157, Iain Preston, chief client success officer for EMEA at Wunderman Thompson joins us. We talked as COVID was making headlines and had client success and modern marketing as the focus of the discussion. But we started off talking about the dot-com boom and bust of 20 years ago, how …

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June 9, 2020 By CoaM Leave a Comment

Affiliate Marketing

On Episode 156, Larry Ludwig is to chat about affiliate marketing, plus the early days of the web and web development. Larry has had a long career at the forefront of technology, digital marketing, and online business. It all started when he went to work for an ad agency in 1994. He helped create …

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June 2, 2020 By CoaM Leave a Comment

Traffic Secrets for Marketers

On Episode 155, Dave Woodward of ClickFunnels is in to talk about Traffic Secrets and the book of the same name. Dave is chief revenue officer and a partner at ClickFunnels, a company that promises that you are “just a few simple clicks away from a beautifully-designed website marketing funnel.” I …

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May 26, 2020 By CoaM Leave a Comment

The Manifesto on Content Marketing Teams

On Episode 154, Xenia Muntean is in to talk about her manifesto--important reading if you’re in the content business (aren’t we all in it?). We talked a while ago--way before COVID took over our lives, and that’s why it’s taken some time for me to get to this very valuable discussion. Xenia runs …

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May 19, 2020 By CoaM Leave a Comment

SaaS and B2B Marketing

On Episode 153, Henrik Becker is in to chat about SaaS and B2B marketing. Henrik’s a marketer who helps prepare companies for the next step in their growth. That involves marketing strategy, marketing automation, and laying the operational foundation for dealing with growth. It all sounds good, …

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May 12, 2020 By CoaM Leave a Comment

Win Without Pitching

On Episode 152, Blair Enns is in to talk about his book “The Win Without Pitching Manifesto.” Blair’s idea challenges agencies to buck the conventional wisdom that puts the client in the driver’s seat—a scenario that makes it very difficult, if not impossible, to lead in the engagement. He lives in …

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