On Episode 145, we’ve got Duncan Chapple, head of analyst relations at CCgroup, in to talk about a range of subjects around the state of influencer relations and the marketing of ideas. Plus, we dig into a couple of items from a decade or so ago from his manifesto on analyst relations, and then we …
Listen to Episodes
The Content Queen
On Episode 144, Content Queen Shay Rowbottom joins Mark to talk about video, LinkedIn, and even a little rap. Shay has an incredible background. She runs Rowbottom Marketing, which specializes in creating LinkedIn content. In this fascinating discussion, we learn about Shay’s background, what her …
Blending Marketing with Experiential
On Episode 143, Ruthie Schulder is here to chat about one of our favorite subjects—experiential marketing. Ruthie is co-founder and CEO of The Participation Agency, and in our chat we get a lot at how marketing and experiential blend, what it’s like to work as an embed in so many …
Customer Loyalty Is Dying
On Episode 142, Mark Schaefer is back to continue our discussion as we focus on customer loyalty dying and what marketers can do about it. In addition, we delve into viral marketing, what should be at the heart of successful marketing strategies, and how a marketer or executive can take practical …
Marketing Rebellion
On Episode 141, Mark Schaefer is in to talk about his book—Marketing Rebellion—along with consumer trends, customer loyalty, and viral marketing. Marketing Rebellion is a manifesto of sorts about the rate of change in this world. In part one of our discussion, we talk about Mark’s notion that …
The CEO/CMO Relationship
On Episode 140, Maggie Fox is back for part two of our chat—and we get into the CEO/CMO relationship. Maggie has been on the front lines of that relationship and has some real wisdom to share. We also hear what her approach to being an “activist CMO” is, how the CMO role has changed in the recent …
From Solopreneur to SAP
On Episode 139, Maggie Fox is in to talk about the early days of building a social media consultancy, working at SAP and more. Fox is a CMO, social entrepreneur, advisor to high-growth companies—and so much more. In the first part of our discussion, we learn Maggie’s background, how she ended up at …
Special: The Problem of Pandering: Marketing’s Responsibility to Truth Telling & Authenticity
In this episode, we talk to self described "unapologetic truth teller" Katie Martell about balancing the desire to be part of zeitgeist narratives like "Me Too" and LGBTQ rights with authenticity in supporting those same narratives. It's all about putting your money where your mouth is and we dive …
Google’s “Loretta” Spot
On Episode 138, Vincenzo Landino. Last time we talked about Secret, Jeep, Walmart, Hulu, Mountain Dew, and Hyundai. But there was one missing, wasn’t there? Google’s “Loretta” spot. Plus we get a glimpse into Vincenzo’s background and what he’s up to with AFTERMARQ. Links Vincenzo’s #BrandBowl …
#BrandBowl
On Episode 137, we have Vincenzo Landino in to talk about super bowl ads. I bumped into him on Twitter a while back and we struck up a discussion. I was originally thinking of talking to him about CEOs and social. But then I saw his Twitter thread on #BrandBowl and asked him if we could go through …
Special: Part 2: What Good Looks like In Marketing
In Part 2, we discuss ideation in marketing and where the best ideas come from, as well as the brands we admire and why.Joe Chernov LinkedIn …
From the Archives: Rebel Talent
This week, we're digging into the archives. Today, we look back on a great discussion with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business School. We went on location to talk with Francesca, who has been honored as one of the world’s top 40 business …
How to Adapt for Better Engagement
On Episode 135, Amanda Slavin is back to continue our chat about engagement. This time, we learn about some of the advice Amanda gives her clients looking for better engagement. We also get some success stories, find out the best ways to land customers and get them to stay loyal. And we take out the …
Special: B2B marketing B.C. (before Content Marketing)
In Part 1, we were joined by Joe Chernov and we talked about how content marketing emerged as a discipline in B2B and the convergence of content and growth.Joe Chernov LinkedIn …
All About Engagement
On Episode 134, Amanda Slavin, who runs an agency—CatalystCreativ—that focuses on engagement through design, experiences, and marketing strategy, is with us. She has a book called The Seventh Level, which is based on an engagement framework she uses with her clients. In part one, we touched on a …
Building a Great Brand
On Episode 133, we’re joined by Jocelyn Kopac to talk about building a great brand. Jocelyn started out in music and moved into speaking, venture capital, and brand work. She currently works with clients that need to move their brand online—people like speakers and coaches. It’s an interesting …
Special: The Science and History of B2B Demand Generation
In this interview, we talk to one of the pioneers of demand generation about the birth of the discipline and look at what goes into building great demand gen teams, creating process that scales and the critical skills shared by the most successful demand gen marketers.LinksDoug Sechrist …
Building a Business on SEO
On Episode 132, we’re back with Joe Auer, who founded Mattress Clarity. This time, we dig into SEO, his YouTube strategy, and where he sees SEO and content headed in the years ahead. He starts off with his secrets to SEO success and how he built his business on SEO. Links of Interest Mattress …