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Confessions of a Marketer

We talk marketing--all subjects, all points of view--with the world's leading experts.

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April 4, 2018 By CoaM Leave a Comment

Funding and Marketing

On Episode 21, we're talking funding and marketing. Garnet Heraman is a renowned investor based in New York. He started his career in marketing, so he has an appreciation for it. I wanted to find out the role marketing should play in securing funding. So I knew he’d be the one to turn to. Hope you …

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March 28, 2018 By CoaM Leave a Comment

Deep Dive into Data

On Episode 20, we take a deep dive into data with Rob Weedn, founder of DealSignal. We all live with data around us all day, every day. And we know it’s critical to our marketing efforts. But what does it all mean? Rob's firm is all about data--the freshest, most accurate, most relevant data. With …

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March 21, 2018 By CoaM Leave a Comment

Marketing Mind Meld

On Episode 19, we're talking with Chris Dayley, VP of testing and site optimization at Disruptive Advertising. Our discussion centers on psychology and marketing--what’s going on between our ears. Chris is steeped in this stuff and told me that one of the things he loves about his job is being …

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March 14, 2018 By CoaM Leave a Comment

What the Heck Is MarTech?

On Episode 18, we chat with David Meiselman about MarTech. David is CMO of ezCater, which is the only nationwide marketplace for business catering. A while back I thought of doing an episode on MarTech and asked around about who would be an ideal guest. A couple of people--including David …

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March 7, 2018 By CoaM Leave a Comment

Why CMOs Should Listen to Creatives

On Episode 17, we find out why CMOs should listen to their creative teams. Alex Withers, CMO of InMotionNow, is our guest. And he believes that creatives have a lot to offer CMOs. We recorded this episode on March 7th, 2018, and packaged it up within a couple of hours because it was inspirational. …

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March 1, 2018 By CoaM Leave a Comment

Marketers and Designers Face Reality

On Episode 16, we continue our discussion of augmented reality, virtual reality and associated technologies. But today we get to the "So what?" What does this mean for designers, for marketers, for UX and UI? No one has all the answers, but professor Brian Lucid gets us close. …

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February 22, 2018 By CoaM Leave a Comment

Reality–What a Concept

On Episode 15, the first of a two-parter we talk virtual reality, augmented reality and mixed reality. What does it all mean? And what are the implications for you as designers and marketers? Interaction design professor Brian Lucid, of Massey University in New Zealand is my guest. Brian is unique …

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February 6, 2018 By CoaM Leave a Comment

Being a Pinch-Hit CMO

On Episode 14, we're talking with Julie Zadow about being an interim CMO. What are the unique characteristics of that type of engagement? What kind of person is ideally suited to it? Julie knows first-hand the pressures and opportunities involved in the role. When I thought of this as a topic, I …

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January 31, 2018 By CoaM Leave a Comment

Lessons from Radio

On Episode 13, we're talking with Anthony Rudel, who runs WCRB in Boston. He's a legendary figure in radio and has also spent a lot of time as an author, a communications and branding consultant, and a college professor. I wanted to understand the lessons that radio can teach us marketers, and maybe …

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January 24, 2018 By CoaM Leave a Comment

Inside an Upstart Food Business

On Episode 12, we're talking with Vanessa White, who founded Jaju Pierogi with her sister not long ago. It's become something of a phenomenon here in the Boston area. We talk about life inside this kind of frenetic startup, how they've built the business and what's in store. It's a unique look at …

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January 16, 2018 By CoaM Leave a Comment

5 B2B Marketing Fails

On Episode 11, we have Tony Temple back to go through his list of the Top 5 B2B Marketing Fails. From too many propositions to too many words, learn what not to do in marketing. It's an interesting guide on what not to do if you have marketing as your bailiwick. …

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December 18, 2017 By CoaM Leave a Comment

Inside Innovation Districts

On Episode 10, we’re talking innovation districts with Chuck Tanowitz, director of the N-Squared Innovation district. Anyone who knows anything about technology knows Route 128. Companies on or around it were at the heart of the Massachusetts miracle back in the 1980s, and it has been at the center …

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December 12, 2017 By CoaM Leave a Comment

The Sales-Marketing Relationship

On Episode 9, we’re chatting about the often-fraught sales-marketing relationship. Morris Porter is my guest. He and I worked together in the early 2000s at a dot-com company that was undergoing a massive business model shift. He was running sales and I was in marketing. Through all the hard work, …

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December 5, 2017 By CoaM Leave a Comment

Death-by-PowerPoint

On Episode 8, we’re back with Duncan Chapple again--and a short part two that continues our discussion from last time. I stopped recording and Duncan and I started talking about death-by-PowerPoint, a common affliction for analysts. So I quickly restarted the recording and that's today's episode: …

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November 27, 2017 By CoaM Leave a Comment

Analyst Relations

On Episode 7, we’re talking with Duncan Chapple of Kea Company about analyst relations. Duncan is a Managing Partner at Kea, a global advisory firm that delivers influencer relations and strategic guidance for vendors of high tech products and services. Duncan has been a consultant and …

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November 20, 2017 By CoaM Leave a Comment

Cause Marketing

On Episode 6, we talk with Sheryl Victor Levy, VP of Marketing and Communications at the Museum of the City of New York, about cause marketing and corporate social responsibility. How does it work? What are the ins and outs? Sheryl's been in marketing for a couple of decades and moved into the cause …

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November 13, 2017 By CoaM Leave a Comment

Managing Suppliers and Other Marketing Curiosities

On Episode 5, we’re talking with John Haworth--a veteran of senior management at Cigna, Pillsbury, the Washington Post, PeopleSoft and Fidelity--about vendor management and other marketing curiosities. John has had a remarkable career, in which he's had responsibility for business development, …

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November 6, 2017 By CoaM Leave a Comment

All Things CMO

On Episode 4, we’re talking with David Cooperstein. He's an independent marketing and strategy leader whose past clients include PebblePost, Adobe and Ascendant Network. David works with start up companies, including TVision Insights, SummitSync and Cuebiq, on marketing, positioning and strategic …

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