On Episode 131, Joe Auer, who founded Mattress Clarity, joins us to talk about SEO. Mattress Clarity is a source for finding sleep product information and reviews online. So what does that have to do with marketing? A lot. In the first of two parts, we get Joe’s backstory, how he founded Mattress …
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A Vision for Growth
On Episode 130, we’re back with Mel Edwards, global CEO of Wunderman Thompson is back to continue our chat. This time, we talk about Mel’s vision of inspiring growth for ambitious brands, look ahead to 2020 (spoiler alert: we’re both excited about it), and we start this second part of our discussion …
The State of the Ad Business
On Episode 129, I’m joined by Mel Edwards, global CEO of Wunderman Thompson. We have a wide-ranging discussion about the ad business, consulting, the Wunderman Thompson merger and lots more. In this part, we learn about Mel’s background, the state of the ad business, a frenetic 2019 for Wunderman …
Breaking Bad News
On Episode 127, Jeff Hahn is back and we’re talking about his book Breaking Bad News as well as the work his agency does to support habitat for bees. He’s an Iowa farm boy, and the connection to fragile ecosystems is something he’s passionate about. This is worth the time to listen to …
Marketing Food
On Episode 127, Jeff Hahn, principal of Apron—an agency focused on marketing and PR in the food business—is with us to chat about marketing food and his new book (Breaking Bad News), which we get to in the second part. This time, we learn about Jeff’s background, the challenges of working in the …
Google’s Perfect World
On Episode 126, Geoff Atkinson of Huckabuy is back. This time we learn about building a site for SEO, Google’s Perfect World, algorithms, and B2C vs. B2B. Let’s get to it. Links of Interest: Geoff Atkinson on LinkedIn Huckabuy …
From $0 to $300 Million
On Episode 125, we have former SVP of Overstock.com, Geoff Atkinson, who’s now founder and CEO of Huckabuy, on to talk SEO and more. We get the story of taking Overstock from nothing to $300 million. He has some great tales to tell, and in this first part we learn about structured data and …
The Politics of Marketing
On Episode 124, we’re back with Phillip Stutts and we delve more into politics and hear his story of perseverance as he faces an incurable disease. Phillip has a long background in politics, which we uncover in this part of our discussion. But the more fascinating and inspiring part of our …
Fire Them Now
On Episode 123, Phillip Stutts is in to discuss marketing, politics and his new book—Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win. That’s a mouthful, but it’s a great read. Phillip has an interesting background, which we get …
Finding the Right Freelancers
On Episode 122, we have Nathan Hirsch in to share some wisdom on finding the right freelancers. You’ve probably had to find freelancers every now and then. Nathan has figured it out. He founded FreeeUp to help people in search of freelancers. In our chat, we learn about Nathan’s background and what …
Managing the Funnel
On Episode 121, we’re back with Rob Patterson, CMO of AWeber. We continue our chat about email marketing and more. This time we dig into more about the email market, plus how to manage your funnel, and a few things marketers need to consider in 2020. But we start things off by talking about free …
The State of Email Marketing
On Episode 120, Rob Patterson, CMO of AWeber is in to talk about the state of email marketing. AWeber is one of those industry names I’ve known for a while so when CMO Rob Patterson came my way, I was eager to chat with him. In this first part, we get a taste of Rob’s background, a look at AWeber, …
Action-Packed Marketing
On Episode 118, Justin Christianson, co-founder and president at Conversion Fanatics, is back. This time, Justin tells us how marketers can make things more action-oriented, how A/B testing plays into everything, and we learn all about his book—coincidentally, it’s called Conversion Fanatic—and what …
We’re Conversion Fanatics
On Episode 118, Justin Christianson joins me. Justin is co-founder and president at Conversion Fanatics. I wanted to have Justin in to get to the bottom of conversion optimization. In this first part of our chat, we hear his background, how he came to co-found Conversion fanatics, some of the …
Let’s Get Planning
On Episode 117, Danielle Savin of Capgemini is back to continue our chat about marketing the holidays. This time, we talk about some retailers of the past, lessons learned, and customer experiences. And we get down to planning. What can retailers do to prepare for next year and the 2020 …
Marketing the Holidays
On Episode 116, we’ve got Danielle Savin of Capgemini in to discuss marketing the holidays. Danielle is senior director of digital marketing services at Capgemini North America. She knows retail—from the manufacturers to the point of sale. I wanted to chat with her about digital, brick and mortar …
Tackling Amazon
On Episode 115, we're back with Kiri Masters to continue our discussion about Amazon. This time we delve into the kind of team you need to assemble to tackle the Amazon Marketplace, common mistakes, and her advice on how to approach Amazon. Plus, we discuss the brands that are doing well with Amazon …
Marketing Amazon
On Episode 114, we're joined by Kiri Masters, founder and CEO of Bobsled Marketing. Kiri focuses on retail marketing, with a particular focus on Amazon—that behemoth we all can’t live without. In this first of two parts, we learn about Kiri, her firm and get some answers on what CMOs get wrong about …