On Episode 121, we’re back with Rob Patterson, CMO of AWeber. We continue our chat about email marketing and more. This time we dig into more about the email market, plus how to manage your funnel, and a few things marketers need to consider in 2020. But we start things off by talking about free …
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The State of Email Marketing
On Episode 120, Rob Patterson, CMO of AWeber is in to talk about the state of email marketing. AWeber is one of those industry names I’ve known for a while so when CMO Rob Patterson came my way, I was eager to chat with him. In this first part, we get a taste of Rob’s background, a look at AWeber, …
Action-Packed Marketing
On Episode 118, Justin Christianson, co-founder and president at Conversion Fanatics, is back. This time, Justin tells us how marketers can make things more action-oriented, how A/B testing plays into everything, and we learn all about his book—coincidentally, it’s called Conversion Fanatic—and what …
We’re Conversion Fanatics
On Episode 118, Justin Christianson joins me. Justin is co-founder and president at Conversion Fanatics. I wanted to have Justin in to get to the bottom of conversion optimization. In this first part of our chat, we hear his background, how he came to co-found Conversion fanatics, some of the …
Let’s Get Planning
On Episode 117, Danielle Savin of Capgemini is back to continue our chat about marketing the holidays. This time, we talk about some retailers of the past, lessons learned, and customer experiences. And we get down to planning. What can retailers do to prepare for next year and the 2020 …
Marketing the Holidays
On Episode 116, we’ve got Danielle Savin of Capgemini in to discuss marketing the holidays. Danielle is senior director of digital marketing services at Capgemini North America. She knows retail—from the manufacturers to the point of sale. I wanted to chat with her about digital, brick and mortar …
Tackling Amazon
On Episode 115, we're back with Kiri Masters to continue our discussion about Amazon. This time we delve into the kind of team you need to assemble to tackle the Amazon Marketplace, common mistakes, and her advice on how to approach Amazon. Plus, we discuss the brands that are doing well with Amazon …
Marketing Amazon
On Episode 114, we're joined by Kiri Masters, founder and CEO of Bobsled Marketing. Kiri focuses on retail marketing, with a particular focus on Amazon—that behemoth we all can’t live without. In this first of two parts, we learn about Kiri, her firm and get some answers on what CMOs get wrong about …
Is the CMO Role Dying?
On Episode 113, Beth Comstock is back to wrap up our discussion. We continue our look at long-range planning. Plus, we talk about transparency and how data helps you to ask better questions. And, Beth has a challenge for you marketers: Get out of the office and do some old-fashioned work in the …
A Journey of Discovery
On Episode 122, Beth Comstock, former vice chair and CMO of GE, joins us again. I talked to Beth about a year ago when her book, Imagine it Forward, came out. Now, a year later, we check in on what she’s learned from the book tour. Is there a follow-up in the works? Find out here. We also chat about …
The Secrets to Engagement
Chris Stefanyk, head of brand partnerships at Wattpad, is back to discuss the secrets of engagement. Chris has some case studies to share. And we get into them here, including stories about NatGeo and T-Mobile. Plus, we bat around the future of content and the immersion of video games, 3-D, AR, and …
It’s Storytime
On Episode 110, Chris Stefanyk, head of brand partnerships at Wattpad is on to talk about the power of stories. Wattpad works with global brands Kraft, AT&T, GE, Warner Bros., and Universal Pictures to help them to harness storytelling to solve their marketing challenges. Wattpad has an audience …
The Art and Science of Conversion
On Episode 109, Jon MacDonald is back to continue our discussion of conversion optimization. This time, we talk about best practices—Amazon and the like. But Jon makes a point that you need to know YOUR data, and shouldn’t focus on your competitors because you don’t know whether that’s working. …
Time to Optimize Your Marketing
On Episode 108, Jon MacDonald is in to talk about conversion optimization. Jon helps brands understand the clicks and movements of their website visitors, and how to use that data to convert more existing visitors into buyers. His company, The Good, is an interesting operation that has worked with …
B2B is Really P2P
On Episode 107, we're back with Carman Pirie. Carman thinks that, from a tactical perspective, although B2B is different, people want consumer-like digital experiences in their B2B experiences. Plus, he shares some insights on working with an agency and says the secret to success is taking …
Your Funnel is Flawed
On Episode 106, Carman Pirie is in to talk about marketing, the metrics we watch, and lots more. Carman started out in politics and then came to marketing with an interesting point of view. All the technology we’ve thrown at the task doesn’t mean that we’ll improve lead flow. He says marketers focus …
The Business of Expertise
On Episode 105, we dig back in with David C. Baker on the subject of his new book. Anyone who’s a consultant—in advertising, marketing, you name it—is in the business of expertise. David’s new book (The Business of Expertise), with all of his rich experience, is a must-read for those of us who sell …
Things Are Never as Good or as Bad as They Seem
On Episode 104, David C. Baker joins me to talk about building an agency and so much more. In this first part of our discussion, we have a bit of a philosophical discussion and then talk about how his skills, including being a pilot, prepared him for building an agency and being “the expert’s …