On Episode 165, Keith Cartwright is into discuss starting his new agency--Cartwright--with the backing of WPP amid COVID-19 and the racial tensions. We cover all of that plus working with the support of WPP and Grey, creative audacity, and his side hustle, Saturday Morning, a non-profit that aims to …
Listen to Episodes
Light a Fire Under Your SaaS
On Episode 164, Nicolas Vandenberghe is in to discuss B2B SaaS products and lots more. Nicolas runs Chili Piper, which says it can turn inbound leads into qualified meetings, instantly. He’s started and sold lots of startups. And then he saw an opportunity in sales tech. So we get into everything …
Progressive Web Apps
On Episode 163, David Etheredge is in to discuss progressive web apps, technology, generating prospects and lots more. David’s CEO and co-founder at SavvyCard, which he describes as a mobile engagement SaaS platform that creates customized web applications to make it easy for businesses to create …
Special: Allies in Action–Racial and Economic Equity as Corporate Competitive Advantage
Allies in Action, a new web forum created from a strategic partnership between Aperture VC and Impact ROI LLC, held its inaugural event on July 8. The Zoom-based event featured a prestigious group of speakers from the venture capital, real estate, healthcare, management consulting and …
Demystifying Digital Marketing
On Episode 162, Marty McDonald is in to discuss digital marketing in the COVID-19 era and lots more. Marty is co-founder and CEO of Bad Rhino, and full-service social media marketing agency. He likes developing unique and customizable strategies for his clients. I wanted to get together with him to …
The Age of Quantitative Creative
On Episode 161, Travis Chambers is in for a discussion about Quantitative Creative. Travis runs Chamber.Media and says there’s a science behind creativity and content. We dig into that and also find out how he approaches the creative process—and he shares some advice for all of you. Links of …
Telling a Great Story
On Episode 160, Naira Perez is in to discuss Instagram stories, her firm Spring Hill Digital--and lots more. We talked way back in the pre-COVID days, but the discussion is really valuable for all of us right now. I will say up front, that Instagram is not my specialty, so I learned a lot from …
Ageless Creativity
On Episode 159, we have a really important discussion with Ian David on ageism in advertising and marketing--and his collective called FEARLESS. Ian has worked with a variety of the biggest brands in the world as a copywriter and creative director. A couple of years ago, he found himself out of work …
Marketing Operations
On Episode 158, Naomi Liu is in to discuss marketing operations. It’s hard for me to sum up our discussion. It’s really about so much more than marketing operations. We talk about her background, how she views marketing operations, how marketing operations interacts with the rest of marketing, the …
Ensuring Client Success
On Episode 157, Iain Preston, chief client success officer for EMEA at Wunderman Thompson joins us. We talked as COVID was making headlines and had client success and modern marketing as the focus of the discussion. But we started off talking about the dot-com boom and bust of 20 years ago, how …
Affiliate Marketing
On Episode 156, Larry Ludwig is to chat about affiliate marketing, plus the early days of the web and web development. Larry has had a long career at the forefront of technology, digital marketing, and online business. It all started when he went to work for an ad agency in 1994. He helped create …
Traffic Secrets for Marketers
On Episode 155, Dave Woodward of ClickFunnels is in to talk about Traffic Secrets and the book of the same name. Dave is chief revenue officer and a partner at ClickFunnels, a company that promises that you are “just a few simple clicks away from a beautifully-designed website marketing funnel.” I …
The Manifesto on Content Marketing Teams
On Episode 154, Xenia Muntean is in to talk about her manifesto--important reading if you’re in the content business (aren’t we all in it?). We talked a while ago--way before COVID took over our lives, and that’s why it’s taken some time for me to get to this very valuable discussion. Xenia runs …
SaaS and B2B Marketing
On Episode 153, Henrik Becker is in to chat about SaaS and B2B marketing. Henrik’s a marketer who helps prepare companies for the next step in their growth. That involves marketing strategy, marketing automation, and laying the operational foundation for dealing with growth. It all sounds good, …
Win Without Pitching
On Episode 152, Blair Enns is in to talk about his book “The Win Without Pitching Manifesto.” Blair’s idea challenges agencies to buck the conventional wisdom that puts the client in the driver’s seat—a scenario that makes it very difficult, if not impossible, to lead in the engagement. He lives in …
Being a Mindful Marketer
On Episode 151, Lisa Nirell joins us to discuss Being a Mindful Marketer—just when we need it most. Lisa was introduced to me by my frequent guest Alex Withers. I was fascinated by her focus, spelled out in her trailblazing book The Mindful Marketer. In our discussion, we learn what prompted the …
The Anxiety Index
On Episode 150, Mark Truss, chief research officer at Wunderman Thompson, joins us. Mark has a long background in advertising and marketing. Mark has been running an Anxiety Index for 17 years. The latest one was run in March—and with anxiety at all-time highs, it’s a very timely study. Mark and I …
COVID-19 Crisis Management
On Episode 149, we’re talking about managing the crisis that is COVID-19. Rich Lyons, EVP and Digital Customer Experience Leader for North America at Capgemini. He’s an expert on e-commerce and the customer experience and these days he’s specializing in crisis management. In our chat, we discuss how …