On Episode 113, Beth Comstock is back to wrap up our discussion. We continue our look at long-range planning. Plus, we talk about transparency and how data helps you to ask better questions. And, Beth has a challenge for you marketers: Get out of the office and do some old-fashioned work in the …
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A Journey of Discovery
On Episode 122, Beth Comstock, former vice chair and CMO of GE, joins us again. I talked to Beth about a year ago when her book, Imagine it Forward, came out. Now, a year later, we check in on what she’s learned from the book tour. Is there a follow-up in the works? Find out here. We also chat about …
The Secrets to Engagement
Chris Stefanyk, head of brand partnerships at Wattpad, is back to discuss the secrets of engagement. Chris has some case studies to share. And we get into them here, including stories about NatGeo and T-Mobile. Plus, we bat around the future of content and the immersion of video games, 3-D, AR, and …