On Episode 159, we have a really important discussion with Ian David on ageism in advertising and marketing--and his collective called FEARLESS. Ian has worked with a variety of the biggest brands in the world as a copywriter and creative director. A couple of years ago, he found himself out of work …
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Marketing Operations
On Episode 158, Naomi Liu is in to discuss marketing operations. It’s hard for me to sum up our discussion. It’s really about so much more than marketing operations. We talk about her background, how she views marketing operations, how marketing operations interacts with the rest of marketing, the …
Ensuring Client Success
On Episode 157, Iain Preston, chief client success officer for EMEA at Wunderman Thompson joins us. We talked as COVID was making headlines and had client success and modern marketing as the focus of the discussion. But we started off talking about the dot-com boom and bust of 20 years ago, how …
Affiliate Marketing
On Episode 156, Larry Ludwig is to chat about affiliate marketing, plus the early days of the web and web development. Larry has had a long career at the forefront of technology, digital marketing, and online business. It all started when he went to work for an ad agency in 1994. He helped create …
Traffic Secrets for Marketers
On Episode 155, Dave Woodward of ClickFunnels is in to talk about Traffic Secrets and the book of the same name. Dave is chief revenue officer and a partner at ClickFunnels, a company that promises that you are “just a few simple clicks away from a beautifully-designed website marketing funnel.” I …
The Manifesto on Content Marketing Teams
On Episode 154, Xenia Muntean is in to talk about her manifesto--important reading if you’re in the content business (aren’t we all in it?). We talked a while ago--way before COVID took over our lives, and that’s why it’s taken some time for me to get to this very valuable discussion. Xenia runs …
SaaS and B2B Marketing
On Episode 153, Henrik Becker is in to chat about SaaS and B2B marketing. Henrik’s a marketer who helps prepare companies for the next step in their growth. That involves marketing strategy, marketing automation, and laying the operational foundation for dealing with growth. It all sounds good, …
Win Without Pitching
On Episode 152, Blair Enns is in to talk about his book “The Win Without Pitching Manifesto.” Blair’s idea challenges agencies to buck the conventional wisdom that puts the client in the driver’s seat—a scenario that makes it very difficult, if not impossible, to lead in the engagement. He lives in …
Being a Mindful Marketer
On Episode 151, Lisa Nirell joins us to discuss Being a Mindful Marketer—just when we need it most. Lisa was introduced to me by my frequent guest Alex Withers. I was fascinated by her focus, spelled out in her trailblazing book The Mindful Marketer. In our discussion, we learn what prompted the …
The Anxiety Index
On Episode 150, Mark Truss, chief research officer at Wunderman Thompson, joins us. Mark has a long background in advertising and marketing. Mark has been running an Anxiety Index for 17 years. The latest one was run in March—and with anxiety at all-time highs, it’s a very timely study. Mark and I …
COVID-19 Crisis Management
On Episode 149, we’re talking about managing the crisis that is COVID-19. Rich Lyons, EVP and Digital Customer Experience Leader for North America at Capgemini. He’s an expert on e-commerce and the customer experience and these days he’s specializing in crisis management. In our chat, we discuss how …
Retail in the Time of Corona
On Episode 148, Michael Mathias is in to discuss the times we find ourselves in and the world of retail. In truth, Michael and I spoke at length more than a month ago—in the very early days of the COVID crisis. As I listened back to the interview, it was packed with lots of great …
The Future of Advertising
On Episode 147, we’re talking the future of advertising with Catharine Hays. We have been on hiatus for a couple of weeks as we looked around and assessed this changed world we live in these days. The world has turned upside down. I wondered how to make the interviews I already had in the can …
Special: Why CMOs Need to be Great Business Strategists Part 2
In Part 2, we continue our conversation with Julie, discussing how to bring great marketing leadership to fruition and breaking down the concept of “fail fast” culture.Links of interestJulie Zadow LinkedInDemand SpringPinchHit …
Special: Why CMOs Need to be Great Business Strategists
In this episode, Julie Zadow provides some incredible insight into what makes a great CMO and provides countless lessons on marketing effectiveness from her work as an executive coach and CMO whisperer.Links of interestJulie Zadow LinkedInDemand SpringPinchHit …
Special: How to Quantify Success
In this episode, we’re back with Adam Gesuero as we discuss how to quantify the success of a project and the importance of establishing collaborative relationships with your clients. Links of interestImage Conscious StudiosAdam Gesuero LinkedIn …
Lovemarks
On Episode 146, Kevin Roberts, former CEO of Saatchi and Saatchi, is in to talk about “Lovemarks”—a great book (translated into 17 languages) and the very definition of the big idea. If you’ve been in marketing over the past couple of decades, like me, you’ve marveled at the work Kevin has overseen. …
Special: Getting the Most Mileage From Agency Partnerships
In this episode, we talk to Creative Director and small business owner, Adam Gesuero, the founder of Image Conscious Studios about the perils of not giving your agency partners enough freedom and creative license and the value that great creativity can bring to brands.Links of interestImage …