On this episode, we have Robyn Johnson, host of the Marketing Blueprint podcast and a world renowned Amazon Consultant and expert. Amazon is ever-present but can be a mystery. We learn about Robyn’s background, and then dig into how she thinks marketing on Amazon has changed for 2021, how COVID …
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Multichannel Search Marketing
On the latest episode, we have Chris Dickey, founder and CEO of Visably, in to talk about multi-channel marketing for search. We find out all about Visably and moving the goal line from “How do I improve my website’s ranking in search?” to “How do I improve my brand’s ranking in search?” Plus, we …
The First Few Months in a New Marketing Role
On this episode, we continue our two-part discussion about taking on a new role as a marketing leader. Joining me are Josh Martin and Auseh Britt. This time, we learn about the mentors Josh and Auseh turn to for advice--and we hear about the Slack communities Auseh uses actively. We also get a look …
Starting a New Marketing Role Amid COVID
On this episode, we start a two-part discussion about taking on a new role as a marketing leader. Joining me are Josh Martin, Executive Vice President of Marketing at Decision Lens, and Auseh Britt, Vice President of Growth Marketing at Terminus. They both joined their companies in 2020. Josh has …
Behind the Confessions of a Marketer Name
We have a bit of a change of pace for this episode. Back on episode 171, ten episodes ago in the long-ago days of early November, Leslie Zane and I were chatting as we got ready to record. And just as I hit the record button, she asked me a question. I’d heard it before, but never really answered …
The Language Strategist
On this episode, we have another visit with Ben Afia, who describes himself as The Language Strategist, with a goal of making companies more human—in their culture, brand and communications. Ben was one of the first to bring attention to tone of voice and now works with companies around the globe. I …
Making the Most of Podcast Content
On this episode, we welcome Jaclyn Schiff, founder of PodReacher, a “done-for-you” service that transforms podcast episodes into high-quality articles. Before starting PodReacher, Jaclyn worked as a journalist for leading healthcare publications in Washington, D.C. and Chicago and also served as …
Taking the Silos Out of B2B Marketing
On the latest episode, we have Mike Maynard, managing director of Napier--a B2B PR and marketing agency based in the UK. Mike describes himself as a geek who loves talking about technology. We learn about his background and the path he took from engineer to marketer and then from in-house to agency. …
Growth Marketing in the COVID Era
On the latest episode, we have the founder of Right Side Up, Tyler Elliston, in for a discussion about growth marketing in the COVID era. Right Side Up is a collective of growth marketing specialists that have helped 200+ venture-backed tech companies hit their goals. They’ve worked with names such …
Engagement During and After COVID-19
On the latest episode, we’re sitting down once again with Amanda Slavin, co-founder of CatalystCreativ. Amanda is all about engagement—and I thought it might be interesting to chat about it in the wake of COVID-19. Since we last spoke, Amanda became a mother, so we find out all about that, plus we …
Omnichannel Marketing
On the latest episode, Rytis Lauris, co-founder and CEO of marketing automation platform Omnisend, joins us to discuss omnichannel marketing. We learn all about Rytis and Omnisend, plus we find out exactly how omnichannel marketing works, why email marketing is dead, and how to do …
Agility in the Marketing Jet Stream
On this episode, we welcome a fellow podcaster Stephanie Cox to chat about agility in marketing. Stephanie is the host of the REAL MARKETERS podcast, where she’s interviewed marketing leaders with brands such as MGM Resorts, Crayola, GE, Campbell Soup Company and others. She is also VP of sales and …
Doing Business During COVID
This time, we have food entrepreneur and pierogi queen Vanessa White back for a discussion about life during COVID-19, running a small business and what the post COVID world might look like. Vanessa is co-owner of Jaju Pierogi—now sold in stores all over New England. I think there’s no better way to …
VIdeo in Marketing
Video is a powerful marketing tool because it provides a multi-sensory experience, but it’s also more complex than other forms of media, which makes it a challenge to create outstanding content. The key is not to focus on the medium, says Oren Greenburg, founder of Kurve, a modular growth marketing …
Subconscious Marketing
On today’s episode, we have Leslie Zane, President of Triggers Brand Consultancy with us. Leslie is a TEDx Speaker, and contributor to Harvard Business Review, Media Village, Scientific American, and CMO.com. We are privileged to have her with us to dig into a subject that seems absolutely massive …
Social Marketing Content
On this episode, we’re talking with Kevin Urrutia, cofounder and Facebook expert at Voy Media. Kevin has quite an entrepreneurial story to tell. We hear about his agency, the best kind of content to offer, how a company can ensure it diversifies its traffic, and selling globally. Plus, we learn how …
The Human Marketer in a Digital World
On the latest episode, we are fortunate to have a repeat guest back with us. Alex Withers is in to talk about the role of the human marketer in an increasingly digital world. Alex is COO of a company called marGo and has a long background in marketing. We learn about his background, a bit about …
Building a Content Platform
On this episode, we’re joined by Joe Sullivan for a discussion about creating a content platform. Joe is an industrial marketing consultant with more than 10 years of experience and is cofounder of the St. Louis-based industrial marketing agency Gorilla 76. In our chat, we learn his background and …