On Episode 153, Henrik Becker is in to chat about SaaS and B2B marketing. Henrik’s a marketer who helps prepare companies for the next step in their growth. That involves marketing strategy, marketing automation, and laying the operational foundation for dealing with growth. It all sounds good, …
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Win Without Pitching
On Episode 152, Blair Enns is in to talk about his book “The Win Without Pitching Manifesto.” Blair’s idea challenges agencies to buck the conventional wisdom that puts the client in the driver’s seat—a scenario that makes it very difficult, if not impossible, to lead in the engagement. He lives in …
Being a Mindful Marketer
On Episode 151, Lisa Nirell joins us to discuss Being a Mindful Marketer—just when we need it most. Lisa was introduced to me by my frequent guest Alex Withers. I was fascinated by her focus, spelled out in her trailblazing book The Mindful Marketer. In our discussion, we learn what prompted the …
The Anxiety Index
On Episode 150, Mark Truss, chief research officer at Wunderman Thompson, joins us. Mark has a long background in advertising and marketing. Mark has been running an Anxiety Index for 17 years. The latest one was run in March—and with anxiety at all-time highs, it’s a very timely study. Mark and I …
COVID-19 Crisis Management
On Episode 149, we’re talking about managing the crisis that is COVID-19. Rich Lyons, EVP and Digital Customer Experience Leader for North America at Capgemini. He’s an expert on e-commerce and the customer experience and these days he’s specializing in crisis management. In our chat, we discuss how …
Retail in the Time of Corona
On Episode 148, Michael Mathias is in to discuss the times we find ourselves in and the world of retail. In truth, Michael and I spoke at length more than a month ago—in the very early days of the COVID crisis. As I listened back to the interview, it was packed with lots of great …
The Future of Advertising
On Episode 147, we’re talking the future of advertising with Catharine Hays. We have been on hiatus for a couple of weeks as we looked around and assessed this changed world we live in these days. The world has turned upside down. I wondered how to make the interviews I already had in the can …
Special: Why CMOs Need to be Great Business Strategists Part 2
In Part 2, we continue our conversation with Julie, discussing how to bring great marketing leadership to fruition and breaking down the concept of “fail fast” culture.Links of interestJulie Zadow LinkedInDemand SpringPinchHit …
Special: Why CMOs Need to be Great Business Strategists
In this episode, Julie Zadow provides some incredible insight into what makes a great CMO and provides countless lessons on marketing effectiveness from her work as an executive coach and CMO whisperer.Links of interestJulie Zadow LinkedInDemand SpringPinchHit …
Special: How to Quantify Success
In this episode, we’re back with Adam Gesuero as we discuss how to quantify the success of a project and the importance of establishing collaborative relationships with your clients. Links of interestImage Conscious StudiosAdam Gesuero LinkedIn …
Lovemarks
On Episode 146, Kevin Roberts, former CEO of Saatchi and Saatchi, is in to talk about “Lovemarks”—a great book (translated into 17 languages) and the very definition of the big idea. If you’ve been in marketing over the past couple of decades, like me, you’ve marveled at the work Kevin has overseen. …
Special: Getting the Most Mileage From Agency Partnerships
In this episode, we talk to Creative Director and small business owner, Adam Gesuero, the founder of Image Conscious Studios about the perils of not giving your agency partners enough freedom and creative license and the value that great creativity can bring to brands.Links of interestImage …
The Marketing of Ideas
On Episode 145, we’ve got Duncan Chapple, head of analyst relations at CCgroup, in to talk about a range of subjects around the state of influencer relations and the marketing of ideas. Plus, we dig into a couple of items from a decade or so ago from his manifesto on analyst relations, and then we …
The Content Queen
On Episode 144, Content Queen Shay Rowbottom joins Mark to talk about video, LinkedIn, and even a little rap. Shay has an incredible background. She runs Rowbottom Marketing, which specializes in creating LinkedIn content. In this fascinating discussion, we learn about Shay’s background, what her …
Blending Marketing with Experiential
On Episode 143, Ruthie Schulder is here to chat about one of our favorite subjects—experiential marketing. Ruthie is co-founder and CEO of The Participation Agency, and in our chat we get a lot at how marketing and experiential blend, what it’s like to work as an embed in so many …
Customer Loyalty Is Dying
On Episode 142, Mark Schaefer is back to continue our discussion as we focus on customer loyalty dying and what marketers can do about it. In addition, we delve into viral marketing, what should be at the heart of successful marketing strategies, and how a marketer or executive can take practical …
Marketing Rebellion
On Episode 141, Mark Schaefer is in to talk about his book—Marketing Rebellion—along with consumer trends, customer loyalty, and viral marketing. Marketing Rebellion is a manifesto of sorts about the rate of change in this world. In part one of our discussion, we talk about Mark’s notion that …
The CEO/CMO Relationship
On Episode 140, Maggie Fox is back for part two of our chat—and we get into the CEO/CMO relationship. Maggie has been on the front lines of that relationship and has some real wisdom to share. We also hear what her approach to being an “activist CMO” is, how the CMO role has changed in the recent …