On Episode 157, Iain Preston, chief client success officer for EMEA at Wunderman Thompson joins us. We talked as COVID was making headlines and had client success and modern marketing as the focus of the discussion. But we started off talking about the dot-com boom and bust of 20 years ago, how empathy is so important in this global health crisis. And we also talked about how your life outside of work is so important and we’re all human. Plus, we cover the needs of the modern marketer, how to consider the customer experience, collaboration inside of WPP–and of course his role in ensuring customer success. We close with a discussion about how Wunderman Thompson has been working with brands during the COVID-19 crisis.

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