On Episode 102, we’ve got award-winning experiential marketer Steve Randazzo. Steve has had an idea for a book in his head for a while and finally was able to get it out this year. It’s about how brands can stand out in this cluttered world. We talk about the book, the work he does at his company around building experiences, and the “aha” moment he had that helped him change the title of his book. Oh, and we also talk about the key to a good customer experience. The key? Emotion. And that leads us into a discussion about B2B and B2C experiences.