On Episode 81, we’re back with Scott Horn, CMO at PrismHR. In the first part of our chat, we looked at how how he approached his new job and interviewed candidates. Now we get a bit deeper. How does he run the marketing machine? He uses OKRs—a term that made the hair on the back of my neck stand up. Plus, we chat about the creative side of marketing, and a possible brand refresh for PrismHR. Then we look at how the CMO role is evolving and get Scott’s perspective on trends he’s following.