On Episode 107, we’re back with Carman Pirie. Carman thinks that, from a tactical perspective, although B2B is different, people want consumer-like digital experiences in their B2B experiences. Plus, he shares some insights on working with an agency and says the secret to success is taking advice—listening. What a concept!
We talk marketing--all subjects, all points of view--with the world's leading experts.
B2B is Really P2P
Carman PirieGuest
