On Episode 77, we have Victor Machado of Post&Wall in to talk about SEO and SEM. Victor cofounded his firm, an integrated digital marketing solutions, in 2014. He’s on the front lines of developments in search. So, as a follow up to my chat with Taylor Ryan in Episode 76 episode about the Google algo changes, I thought it would make sense to get a bit further into the weeds on SEO and SEM—and Victor was the right one to talk with. We talk about organic SEO, location SEO, confusion about SEO, plus we delve into the data and the possible blending of the big networks. And, maybe most importantly, we debate why so few get digital right.