On Episode 159, we have a really important discussion with Ian David on ageism in advertising and marketing–and his collective called FEARLESS. Ian has worked with a variety of the biggest brands in the world as a copywriter and creative director. A couple of years ago, he found himself out of work and was sending out resumes everywhere–and got little response. He realized that it was because ad agencies are obsessed with youth. So, after some thought, he created FEARLESS–a network of freelance ad talent dedicated to helping ambitious clients achieve outrageous goals. On his website for FEARLESS, he says “Ad agencies are obsessed with youth. We’re obsessed with talent.” We have a chat about his background, the underpinnings of FEARLESS and ageless creativity, how he’s organizing FEARLESS, what success looks like, and also how he sees the need for big thinking increasing as we (hopefully) emerge from the COVID lockdown sometime soon. If you’re of a certain age–really, if you’re of any age–this is an important discussion.
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