On Episode 112, Beth Comstock, former vice chair and CMO of GE, joins us again. I talked to Beth about a year ago when her book, Imagine it Forward, came out. Now, a year later, we check in on what she’s learned from the book tour. Is there a follow-up in the works? Find out here. We also chat about what the heck has been going on at GE, where Beth served as vice chair. Plus, we get a start on planning for 2020. Beth notes that we might be kidding ourselves about the control we think we have over planning.