On Episode 19, we’re talking with Chris Dayley, VP of testing and site optimization at Disruptive Advertising. Our discussion centers on psychology and marketing. Last time, we talked about MarTech, a common subject in our business. But how about what’s going on between our ears? Marketing is about psychology—and understanding and responding to the way people think. Chris is steeped in this stuff—and told me that one of the things he loves about his job is being proven wrong almost every day. Hope you enjoy the chat.