Mark

Death-by-PowerPoint

December 5, 2017 Mark

In episode eight, we’re back with Duncan Chapple again and a short part two on slide shows and analyst relations–or death-by-PowerPoint.

In episode seven, we’re talking analysts relations with Duncan Chapple, Managing Partner at Kea Company, a global advisory firm that delivers influencer relations and strategic guidance for vendors of high tech products and services.

Cause Marketing

November 20, 2017 Mark

In episode six, we’re talking with Sheryl Victor Levy, VP of Marketing and Communications at the Museum of the City of New York, about cause marketing and corporate social responsibility. How does it work? What are the ins and outs?

Managing Suppliers and Other Marketing Curiosities

November 13, 2017 Mark

In episode five, we’re talking with John Haworth – the man who founded and led marketing for Fidelity’s HRO operations, worked directly for Dave Duffield at PeopleSoft, and headed up strategy, bizdev, marketing and international sales for BrassRing. He also led the BrassRing Labs innovation group.

All Things CMO

November 6, 2017 Mark

We’re talking all things CMO with David Cooperstein, an independent marketing and strategy leader whose past clients include PebblePost, Adobe and Ascendant Network. David works with start up companies, including TVision Insights, SummitSync and Cuebiq, on marketing, positioning and strategic advice.

Demystifying Tone of Voice

October 30, 2017 Mark

In episode three, we’re talking with Ben Afia – a real guru when it comes to tone of voice. You’ve probably heard that term bandied about.

The Evolution of PR

October 23, 2017 Mark

In episode two, we’re talking with Meg O’Leary, who cofounded InkHouse about 10 years ago. InkHouse is one of the country’s fastest growing and best PR agencies.

You and Me, Not B2B

October 17, 2017 Mark

Our first episode is here! I talk with brand guru and truth-teller Tony Temple. Tony coined a phrase: “You and me, not B2B.” I could talk with Tony about pretty much anything, but I couldn’t think of a better way to start off this podcast than talking B2B with this man.

We’ll be right there. Stay tuned.

October 5, 2017 Mark

Our first podcast is right around the corner — it’ll be posted on Tuesday, October 17. We’ll be talking with brand guru and truth-teller Tony Temple. It’s a fun discussion, so I hope you can join us.